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    <loc>https://www.brandonrechten.com/projects</loc>
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    <lastmod>2025-08-05</lastmod>
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      <image:title>Projects - Logo: Sketches</image:title>
      <image:caption>Adventure School's logo needed to compliment the existing, geometric look of Elinchrom's branding. Multiple options were explored, ranging from illustrative solutions to abstract.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1532918145053-NE2AXVCDW3D8EKKJJXIT/brandonrechten-web-elinchrom-eas-logo-2500w.jpg</image:loc>
      <image:title>Projects</image:title>
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    <image:image>
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      <image:title>Projects</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1532912849633-U5UZYPICGFFFHP6CBGP1/image-asset.jpeg</image:loc>
      <image:title>Projects - Sitemap</image:title>
      <image:caption>With the branding complete, the next step was defining a sitemap. Since Adventure School is a fairly small and straightforward site that drives straight to its content on the homepage, we opted to skip defining user journeys.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1533007743992-P92O55IB3CFOOSSPXXYG/elinchrom-website-mockup.jpg</image:loc>
      <image:title>Projects</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1532999294513-9JPZ5EO3YE7YAXFGP33H/image-asset.jpeg</image:loc>
      <image:title>Projects - Marketing Collateral</image:title>
      <image:caption>The Adventure School logo was used on t-shirts, posters and social ads to help promote the website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1533857463644-6X8VGDEMHVHLYOXE912S/adult-brainstorming-business-1181622.jpg</image:loc>
      <image:title>Projects - User Testing</image:title>
      <image:caption>We did a few 45min user testing sessions. Some of our findings were: 1) Users wanted a quicker way to navigate to the next article without scrolling back to the top 2) Cover page caused confusion (this was removed for launch) 3) Overall users were pleased with the large imagery and quality of content</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1532994108989-IKLXWP3A0MO50BOO9J4U/IMG_20180730_193041.jpg</image:loc>
      <image:title>Projects - Wireframes</image:title>
      <image:caption>One the sitemap was defined, low-fidelity wireframes were sketched, defining the general flow of the content, and the content was collected and edited. Since we were using Squarespace as a platform, there was no need for high-fidelity wireframing, or prototyping as we were able to iterate quickly within the CMS.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Projects - User Journeys</image:title>
      <image:caption>For each of the defined personas I created a journey to address a pathway they might take.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1533586454670-56630Q17GF20CIWB8MPI/shimoda-website-banner.jpg</image:loc>
      <image:title>Projects</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1533508081743-9HLZMCJHY98NYBEESZXI/elinchrom-website-mockup.jpg</image:loc>
      <image:title>Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1533493757515-IT5370WS94L6IKG6VBY5/image-asset.png</image:loc>
      <image:title>Projects - Sitemap</image:title>
      <image:caption>Shimoda has a fairly small product line, but the way the products interact with one another required clear pathways between the base products and their add-ons and accessories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1533501166084-LKD48SG84JK3GXD8K26J/image-asset.png</image:loc>
      <image:title>Projects - Personas</image:title>
      <image:caption>We started by creating three personas that would encapsulate the three different types of customers that would typically end up shopping for an adventure camera bag.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1533498693332-ULDFBPCZW61UNFJ6CW33/shimoda-styleguide-v2-600x800.png</image:loc>
      <image:title>Projects - Style Guide</image:title>
      <image:caption>A style guide was created to hand off to the developer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1533508550718-65P104U2BERR5M2UPAW7/startae-team-704142-unsplash.jpg</image:loc>
      <image:title>Projects - Usability Testing</image:title>
      <image:caption>Once the site was built I did four 45 minute usability tests to validate our assumptions and identify any areas of confusion.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1533506049563-ZUV4UR9JVWFMG6OZD8RD/IMG_20180730_193041.jpg</image:loc>
      <image:title>Projects - Wireframes</image:title>
      <image:caption>Once the sitemap and user journeys were defined, low-fidelity wireframes were created in Adobe XD, defining the general flow of the content, and the content was collected and edited.</image:caption>
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      <image:title>Projects - Wireframes</image:title>
      <image:caption>Wireframes were created externally by an agency partner. I was involved in defining the goals and flow of the pages as well as collecting feedback from the brand and making sure it was implemented. Wireframes provided by Shore Digital.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1560609661231-9OUM6BY40IWMNFN56FLI/image-asset.jpeg</image:loc>
      <image:title>Projects - Key findings</image:title>
      <image:caption>Analytics showed that users were getting confused with the multitude of ways to navigate the site, going back and forth between collections to figure out what they were looking at. On the shopping page, product filters were confusing and/or irrelevant. Important filters, such as indicating whether or not a bag was carry-on compatible were missing. User reviews were misleading, since a product with 0 reviews would default to 5-stars. Additionally, very few reviews overall was having a negative impact on perception.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1560619216981-MQFVUJ6MJXMZF7S6NSIN/image-asset.jpeg</image:loc>
      <image:title>Projects</image:title>
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    <image:image>
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      <image:title>Projects - Make it stand out</image:title>
      <image:caption>Tenba’s homepage, from 2015</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1560623166701-PPG2UTPNXP4R69VW85D2/tenba-website-mood-board.jpg</image:loc>
      <image:title>Projects - Mood board</image:title>
      <image:caption>I utilized Pinterest to create a mood board of the gritty, urban aesthetic that the brand was looking for. The types of images I was looking for were based off the brand’s New York heritage, but I also didn’t want to alienate users who live in suburban or rural areas, so the search was expanded to include some more examples of “escape the city” style hiking and day trip imagery.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1560621422942-CF69NBN9UUK18G9I4JIF/startae-team-704142-unsplash.jpg</image:loc>
      <image:title>Projects - Key observations</image:title>
      <image:caption>Generally favorable reactions to the emphasis and use of photography Large, full-screen hero images were sometimes overwhelming. Decision was made to reduce their max height so content was visible in the lower-third of the screen. Filter functionality was confusing. It wasn’t immediately clear if filters were inclusive or exclusive. Single select or multi-select. I ran a separate testing session to identify pain-points and recommend solutions to development. These were implemented and re-tested prior to launch, with an overall improvement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1560622004305-90GN7GOBG75RZE61PQV4/image-asset.jpeg</image:loc>
      <image:title>Projects - Journey Map</image:title>
      <image:caption>A journey map was created to outline all the possible pathways to purchase, without dead-ending at any point. The user personas were then ran through these pathways to make sure various use cases were being addressed: Power shopper: Needed a straightforward path from shopping to product to purchase. Recreational shopper: Needed a pathway that allowed exploration of the various collections and their features and benefits. Reluctant shopper: Needed a pathway that provided brand education and awareness.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1560616006929-SNZ3KA0IICAMQ3A9Q3UT/tenba-persona-eileen.jpg</image:loc>
      <image:title>Projects</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/54ff2bdb-6aef-4700-8e2a-11b4f8ba57d0/cover-design-system-v4-1330x990.png</image:loc>
      <image:title>Projects - Design System</image:title>
      <image:caption>Work done on designing reusable components, usage guidelines, and documenting and defining patterns. Work in progress, check back soon.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1632834098394-AIC1RP6VGQBFXTQ6BTSN/cover-card+sorting.png</image:loc>
      <image:title>Projects - Information Architecture</image:title>
      <image:caption>Post-release survey feedback unveiled a common issue that needed addressing across the entire Candidate Profile.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1633296102600-1V24J634MGLQO7PJ3SWI/icims-feature-messages-2560x1920.png</image:loc>
      <image:title>Projects - Candidate Profile</image:title>
      <image:caption>The profile is the location where all of a candidate’s information is stored from initial application through to offer. Work in progress, check back soon.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1632959889895-3KAS74ZQAH1IGOEIIXKF/icims-feature-notes-2560x1920.png</image:loc>
      <image:title>Projects - Notes</image:title>
      <image:caption>The feature for leaving notes on a candidate’s profile was in dire need of improvement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1632361683917-8AKK24WP6KZ69NW9ZX89/cover-icims-2560x1920.png</image:loc>
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    <lastmod>2018-07-28</lastmod>
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    <lastmod>2018-08-09</lastmod>
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      <image:title>Forbes Crypto Newsletter</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1534827275663-SA64LLM8YADNFZC6UV3L/forbes-crypto-newsletter-r04_Page_01.jpg</image:loc>
      <image:title>Forbes Crypto Newsletter</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1534827275615-QOH5C3OS9152DUOTNA17/forbes-crypto-newsletter-r04_Page_02.jpg</image:loc>
      <image:title>Forbes Crypto Newsletter</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1534827276264-8J9S4SBW8X329ROZNJFD/forbes-crypto-newsletter-r04_Page_03.jpg</image:loc>
      <image:title>Forbes Crypto Newsletter</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1534827276263-7DC0BP52115X1G7MRYYU/forbes-crypto-newsletter-r04_Page_04.jpg</image:loc>
      <image:title>Forbes Crypto Newsletter</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1534827276877-SUWG4CVC1160WD1T7SZE/forbes-crypto-newsletter-r04_Page_05.jpg</image:loc>
      <image:title>Forbes Crypto Newsletter</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1534827276937-M12EGDENBQA49IUS6M94/forbes-crypto-newsletter-r04_Page_06.jpg</image:loc>
      <image:title>Forbes Crypto Newsletter</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1534827277369-F5K09ZEBOXQW3SZ6J9C1/forbes-crypto-newsletter-r04_Page_07.jpg</image:loc>
      <image:title>Forbes Crypto Newsletter</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brandonrechten.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1533695734279-FHH0VZPKI4RCBFHFQICG/rechten-profile-1080w.jpg</image:loc>
      <image:title>Hi.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1533695702680-KXRFLT4SJGBIX0R35Z95/rechten-profile-1080w.jpg</image:loc>
      <image:title>Hi.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brandonrechten.com/insta</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-12-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1550957881380-FHJDKUBE3RPMAOO33IS6/the-creative-struggle-logo-v03b.png</image:loc>
      <image:title>Instagram Landing Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1533695734279-FHH0VZPKI4RCBFHFQICG/rechten-profile-1080w.jpg</image:loc>
      <image:title>Instagram Landing Page</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brandonrechten.com/welcome</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2022-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1632350463309-HGUL0V1AMOV3T4F67WS3/cover-thecreativestruggle-2560x1920.png</image:loc>
      <image:title>Welcome - Personal Projects</image:title>
      <image:caption>Podcasting, travel photography and urban exploration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1632350367544-NLGTP63FI59FGBEGY8AQ/cover-shimoda-2560x1920.png</image:loc>
      <image:title>Welcome - Shimoda</image:title>
      <image:caption>Building an adventure camera bag’s first website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1632241939543-M6L5H8DV3UYBSTD56QSL/cover-forbes-2560x1920.png</image:loc>
      <image:title>Welcome - Forbes</image:title>
      <image:caption>Partnering with the digital marketing team to design assets for a variety of publications.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1632350314825-CYGAP12ZH95V6XGQEACA/cover-tenba-2560x1920.png</image:loc>
      <image:title>Welcome - Tenba</image:title>
      <image:caption>Redesigning Tenba’s eComm experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1632238326599-PA1FCGMZ17WOAMB9LT2Y/cover-icims-2560x1920.png</image:loc>
      <image:title>Welcome - iCIMS</image:title>
      <image:caption>Improving the applicant tracking system.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brandonrechten.com/process</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1632407386327-LB0EKAZJM0UJC0TPLXHV/istockphoto-1176842719-1024x1024.jpeg</image:loc>
      <image:title>My Process - Make it stand out</image:title>
      <image:caption>I didn’t accidentally forget to replace this, I just thought it would be funny to stick a stock image of “collaboration” in here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1632411978770-BJ211EZCX1AL7XH54SNM/Screen+Shot+2021-09-23+at+11.46.05+AM.png</image:loc>
      <image:title>My Process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1632406980928-YM6SAHQ5H6KHRTVBT868/Screen+Shot+2021-09-23+at+10.22.40+AM.png</image:loc>
      <image:title>My Process - Make it stand out</image:title>
      <image:caption>These are some detailed specs I created for a reusable component to be added into our design system.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1632405895584-IDYTAZ1DNC323J3QSPW6/ats-messages-desktop.png</image:loc>
      <image:title>My Process - Make it stand out</image:title>
      <image:caption>The messaging feature design for iCIMS’ ATS product. I try to keep my files organized with obvious labels for PMs/Engineers to quickly find what they’re looking for.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1632406133497-AMCUTCLQCGHXKYZH7F74/Screen+Shot+2021-09-23+at+10.08.06+AM.png</image:loc>
      <image:title>My Process - Make it stand out</image:title>
      <image:caption>These are some wireframes I created in InVision Freehand for a feature enhancement to iCIMS’ Offer product.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brandonrechten.com/icims-notes</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1632955923864-8JWY16FUSMII9E54O1QC/notes-cover-1200x900.png</image:loc>
      <image:title>iCIMS Notes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1633287758802-2WHD5IAF180QEV8GI0YP/6.0.0+notes+-+empty+state.png</image:loc>
      <image:title>iCIMS Notes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1633287758844-UXED8WBO1SVTOGHGQ8KM/6.0.3+notes+-+new+note+-v2.png</image:loc>
      <image:title>iCIMS Notes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1633287759244-H17K4UOBELDF6YTJTEBI/6.0.9.+notes+-+delete+note+-+snackbar.png</image:loc>
      <image:title>iCIMS Notes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1633287759494-P8QRWS50BNBUO4M5S43Y/6.0.9.+notes+-+delete+note.png</image:loc>
      <image:title>iCIMS Notes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1633196890170-XF6OZL4K4BTIYNZE95EX/newicims-notes-v1.gif</image:loc>
      <image:title>iCIMS Notes - Make it stand out</image:title>
      <image:caption>This is the updated feature in production</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1633195805913-J65EJY7CD1P9ZNAZMCMM/legacy-notes-v1.gif</image:loc>
      <image:title>iCIMS Notes - Make it stand out</image:title>
      <image:caption>The existing Notes feature in action.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1632361741051-E82FXLM2UQS90FQFI1CW/cover-tenba-2560x1920.png</image:loc>
      <image:title>iCIMS Notes</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brandonrechten.com/icims-research</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1632963412055-N6AFHAJ9CQDVZM0X0Q1D/highest+agreement+v3.png</image:loc>
      <image:title>iCIMS Research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1632837831860-6TAUYI6JIUWI7MZP2NX7/Screen+Shot+2021-09-28+at+10.03.30+AM.png</image:loc>
      <image:title>iCIMS Research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1632839309119-GI0NEVR92YHMIOXN8W54/Screen+Shot+2021-09-28+at+10.27.37+AM.png</image:loc>
      <image:title>iCIMS Research - Card (Topic) Data</image:title>
      <image:caption>Showing how many categories a card was sorted into and how frequently would help show areas of high agreement as well as areas where there was no clear consensus (perhaps indicating that it belonged in multiple categories).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1632962191740-KY1OMBAAML28MHGORM9Y/pexels-pixabay-268351.jpg</image:loc>
      <image:title>iCIMS Research - Topic Creation</image:title>
      <image:caption>I worked with my Product Owner, Technical Product Manager, and two Customer Service Managers (CSMs) to come up with all the topics that represented both the current features and key information as well as some planned features, so we could see where users might want to see those appear. We ended up with 44 topics in total.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1632835760120-QHG5KN9EDULT0PO96QWW/Screen+Shot+2021-09-28+at+12.21.24+AM.png</image:loc>
      <image:title>iCIMS Research - Sorted</image:title>
      <image:caption>Here’s a shot of nine of the completed card sorts. Everyone had a slightly different way of organizing their boards.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1632839373884-RRGWRWWLQGJVFUQ00Y9T/Screen+Shot+2021-09-28+at+10.27.51+AM.png</image:loc>
      <image:title>iCIMS Research - Category Data</image:title>
      <image:caption>Seeing how many cards each category contained helped determine which categories were the most used and representing the broadest descriptions of what they might contain. Categories that had very low usage typically indicated unique naming that wasn’t possible to normalize.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1632833905610-LNUWBE76GDOF2COTF3NF/cover-card+sorting.png</image:loc>
      <image:title>iCIMS Research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1632361741051-E82FXLM2UQS90FQFI1CW/cover-tenba-2560x1920.png</image:loc>
      <image:title>iCIMS Research</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brandonrechten.com/icims-messages</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1633196890170-XF6OZL4K4BTIYNZE95EX/newicims-notes-v1.gif</image:loc>
      <image:title>iCIMS Messages - Make it stand out</image:title>
      <image:caption>GIF of the updated feature in production</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1633195805913-J65EJY7CD1P9ZNAZMCMM/legacy-notes-v1.gif</image:loc>
      <image:title>iCIMS Messages - Make it stand out</image:title>
      <image:caption>The existing Notes feature in action.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1633197486526-CGZHRF4Y76QL6E60CRSN/6.0.3+notes+-+new+note.png</image:loc>
      <image:title>iCIMS Messages - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1633296065189-2W445IP50DKSOVDEYWDB/icims-feature-messages-2560x1920.png</image:loc>
      <image:title>iCIMS Messages</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1632361741051-E82FXLM2UQS90FQFI1CW/cover-tenba-2560x1920.png</image:loc>
      <image:title>iCIMS Messages</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brandonrechten.com/icims-candidate-profile</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1633195805913-J65EJY7CD1P9ZNAZMCMM/legacy-notes-v1.gif</image:loc>
      <image:title>iCIMS Candidate Profile - Make it stand out</image:title>
      <image:caption>The existing Notes feature in action.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1633287758802-2WHD5IAF180QEV8GI0YP/6.0.0+notes+-+empty+state.png</image:loc>
      <image:title>iCIMS Candidate Profile</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1633287758844-UXED8WBO1SVTOGHGQ8KM/6.0.3+notes+-+new+note+-v2.png</image:loc>
      <image:title>iCIMS Candidate Profile</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1633287759244-H17K4UOBELDF6YTJTEBI/6.0.9.+notes+-+delete+note+-+snackbar.png</image:loc>
      <image:title>iCIMS Candidate Profile</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1633287759494-P8QRWS50BNBUO4M5S43Y/6.0.9.+notes+-+delete+note.png</image:loc>
      <image:title>iCIMS Candidate Profile</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/c24f0915-0c31-424a-bd0b-36817ed922c8/Recruiter+Admin+Persona.png</image:loc>
      <image:title>iCIMS Candidate Profile - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1633196890170-XF6OZL4K4BTIYNZE95EX/newicims-notes-v1.gif</image:loc>
      <image:title>iCIMS Candidate Profile - Make it stand out</image:title>
      <image:caption>This is the updated feature in production</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1632955923864-8JWY16FUSMII9E54O1QC/notes-cover-1200x900.png</image:loc>
      <image:title>iCIMS Candidate Profile</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/93bd52a4-6d75-4ce0-85b3-0079ee1aec54/journey-map-1440w.png</image:loc>
      <image:title>iCIMS Candidate Profile - Make it stand out</image:title>
      <image:caption>User journey map created by our the Research team</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/c2418d7f-fcd9-417e-b10e-f7412c5a1fdc/Primary+User+Persona.png</image:loc>
      <image:title>iCIMS Candidate Profile - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56df679645bf21675035a630/1632361741051-E82FXLM2UQS90FQFI1CW/cover-tenba-2560x1920.png</image:loc>
      <image:title>iCIMS Candidate Profile</image:title>
    </image:image>
  </url>
</urlset>

