I've been working as a designer for the last 10 years. Most of my time has been spent in marketing departments, which has helped me ask not only, what do you need to be designed? but also, who is the audience? and, how should this work? Working closely with Marketing teams has helped me understand that design needs to be a one-two punch of aesthetics and functionality.
When I first started as a designer most of the work I produced was print (brochures, handouts, fliers, and trade show graphics). In the past three to four years I've moved almost exclusively to digital work (desktop/mobile websites, Google ad campaigns, social ads, and email design).
As I moved from print to digital I also moved into UX, incorporating best practices such as scenario mapping, user flows, and user interviews to make sure the experiences that are being created are ones that users enjoy and understand.
Over the years, I've realized that hidden inside design requests are often requests to solve a problem that the requester is unaware of. As a designer, it's my job to figure out what that unspoken problem is, and solve it.
I've been managing a small design team for the past couple years, as well as managing an outside agency and coordinating with vendors. I believe collaboration is key to delivering the best possible work. One of my favorite things during the design process is to watch an idea transform as members of a creative team springboard off each other’s ideas to improve a concept.